Web Strategy Session

Feeling embarrassed about your website?

You know your business needs a website, but a web designer isn’t exactly in your budget. So as many creatives and DIYers do, you rolled up your sleeves and figured out how to build your website.

Congrats, I know it wasn’t easy. That was me years ago too!

But, then the inevitable happened. Even though your site was up and running, it was not showing up in search results, it didn’t feel cohesive. You found yourself spinning your wheels and overthinking everything….Am I using the right photos? Too much text? Not enough? Ugh!

If reading this has your heart racing and palms sweating…not to worry, I can help!

Imagine your website is authentic, engaging, and perfectly aligned with your goals.

No more hesitation when someone asks about your site.

 

Instead, you’ll feel excited to share your business, knowing it’s making the impact you’ve always dreamed of.

 

A web strategy session is the perfect solution to stop stressing out about your website and start focusing on the parts of your business that bring you joy.

What is web strategy and why is it important?

Websites are much more than pretty pictures and words. While strong images and clearly written text are extremely important to your website, they are not the only thing to consider. The way the site is organized, how easy it is to navigate, SEO, and the overall goal of your site need to be considered as well.

 

Web strategy focuses on the customer journey when they get to your website. They learn about you and engage with your brand. As they learn more, trust is developed. They inquire about your services and ultimately purchase or book with you.

A strategic website is necessary to not only reach your ideal client, it helps convert them to paying customers.

Meet Your Designer

Hi, I’m Jen! With over a decade of experience, I’ve helped more than 100 clients bring their websites and brands to life. I combine artistic design with strategic web development to create visually stunning, high-performing websites.

 

When you work with me, you’re not just hiring a designer—you’re gaining the benefits of my rare combination of skills: fine arts background, strategy, and technical know-how. I’ve dedicated countless hours and resources to honing my skills through degrees, courses, and hands-on experience.

 

All this may sound pretty technical….and it is. The good news is you don’t need to learn it all, you just need to apply the recommended (and simple) updates to your site for big results.

What to Expect for Your Strategy Session

Strategy sessions focus on making simple changes for the biggest impact. We will get to the bottom of what’s holding you back and banish website shame for good!  Here’s how it works:

BOOK CALL

When you book your call, you’ll tell me about your business; what your goals are and where you’re getting stuck

SITE AUDIT

I review your site: the design, layout, page structure, messaging, and functionality. I then compile a customized report with recommended improvements.

MEET + REVIEW

We meet on a zoom call to go over everything. You can incorporate the changes at your own pace.

Ready to level up your business?

Let me help you get there with a Web Strategy Session!