Portfolio

Suite 124 Salon is a collective of talented independent hairstylists in New Paltz, NY, each bringing their own expertise and artistry to the welcoming salon. The owner’s creative touch is reflected throughout the space, creating an atmosphere that feels warm and inviting. I developed the salon’s visual identity and designed a custom website that carries that same personality into the brand while making it easy for visitors to explore each stylist’s work, learn about their specialties, and connect directly for appointments. Our partnership has continued to grow through website enhancements, signage, business cards, print materials, and ongoing brand support as the salon has evolved.

DeMew Corner is a collection of beautifully restored historic properties in Kingston, New York’s Rondout Waterfront District. After taking ownership of the business and expanding to a third property, the owner wanted a fresh identity that reflected her vision while honoring the character and history of the buildings. I created a new brand identity, print materials, and a custom website that captures the warmth of the properties while making it easy for guests to explore their accommodations, discover the surrounding area, and book directly. The result is a welcoming online presence that gives the business greater independence while inviting visitors to experience one of Kingston’s most historic neighborhoods.

Rebecca Kastl is a speaker, teacher, healer, and author based in Denver, Colorado. What began as a simple blog to share her writing has grown into a thriving business that includes books, speaking engagements, online courses, podcasts, a YouTube channel, and a private membership community. I created her original brand identity and website, then continued to refine and expand them as her business evolved. Together we’ve developed updated branding, marketing materials, and multiple website refreshes that support each new chapter while maintaining a cohesive and recognizable online presence. View project details →