Welcome to Built to Bloom — my blog and journal, where creativity and clarity take root.
Here you’ll find seasonal reflections from the garden and the studio, along with insights into brand and website strategy. I also share thoughtful resources to support your journey as a creative business owner.
Whether you’re planting the seeds of a new idea or tending to a brand that’s ready to grow, you’re in the right place.
I’ve found myself doing more Half Design Days with my clients lately, and I have to say, I’m really enjoying the format. Putting aside seven hours to focus solely on your business can be incredibly productive. But when you’re already juggling clients, projects, family, and......
How to Build a Brand and Website That Supports Your Creative Business Before I became a web designer and brand strategist, I was a ceramic artist trying to build a creative business. Like many creatives, I knew I needed a website if I wanted galleries,......
Recently, I had the opportunity to participate in a wood firing. Not just put a few pieces in the kiln, but really show up. Every day. Loading, firing, unloading. It had been at least two decades since my last wood firing. I was still an......
Long before I was a web designer, I was a ceramic artist. In college, I studied fine arts with a concentration in ceramics. After graduating, I maintained a small studio, making and selling work between day jobs and life. Over time, with moves and shifting......
September marks a turning point. Aside from actual dates on the calendar, Labor Day (the unofficial start of fall) and the Autumn Equinox (the official start of fall), you can feel the gentle shift from the heat of summer to the cooler fall weather. ...
This year my hydrangeas bloomed for the first time, and they reminded me what “blooming” really means. It’s less about perfection and more about growing quietly, steadily, until the moment is right....
You know that feeling when you walk into a space and instantly feel welcome? The light is just right, the colors are soothing, the furniture is thoughtfully chosen. Everything is balanced and works....
From spring through fall, I relish walking through my garden, coffee in hand, noticing what’s growing, what’s ready to be picked, and what needs tending. It’s a little check-in each morning that grounds me...
Before I ever designed a website, I was a potter. It was actually pottery that first brought me to design. I needed business cards and signs for my sales at craft shows. And eventually, I needed a website....